Old Made New: Tips for Displaying your Handmade Goods

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Hi all! This week Stephanie of Teal Annie continues her guest post collab with us, and we couldn’t be more impressed by her constant creativity. Also, don’t forget to check out her etsy shop for some great Christmas gift ideas if you haven’t already! 

 

This past weekend my husband and I participated in our first Arts Festival. It was a festival in our town that featured local artists and their work. I sold my repurposed jewelry as well as my collection of vintage clothes and purses. This festival gave us the opportunity to meet and talk with the locals about our work.

Here are 3 tips to setting up and selling your own goods to the public:

1. Select display racks/stands/containers that will showcase your goods clearly and organized. 

You want your goods to be displayed in a way where customers can easily touch, pick up, look at, and put back your goods. The items should be shown in a way that is visibly nice to the eye and as the actual item will look when in use. For example, I have the necklaces hanging and laid out on the table as they would look when worn, instead of tangled in a bowl. I also included a mannequin bodice wearing a dress and necklace to help the customer visualize what the items will look like when worn.

I used a wire basket for small clutch purses, an old metal rack for larger purses, and a metal clothing rack for hanging the vintage clothes.

2. Clearly price all of your items, and display your shop name. 

You can include a label/tag on each item, or if all of your items are the same price, you can just make one sign that says “All items = $$.” This is probably the most important tip because we all know it is sometimes awkward when asking the price of an item. ;) You should also have your shop name/brand displayed in an area that is easy to see.

My husband hand-painted this awesome sign for us to set up on the sidewalk for passerby’s before they came in to see each of our separate display spaces.

3. Have your business cards easily accessible to customers. 

Have your cards located on your main table where customers can take one if they want. You can also include a card with the purchased item.

If you have never participated in an arts festival and want to, I encourage you to go and check out some of your local festivals and start planning your festival debut! It is a lot of fun and is a great way to meet artists/crafters/bakers and other locals.

If you are familiar with festivals, I hope this has provided some inspiration! And if you just attend festivals, then continue supporting your local artists; they love sharing their goods with you!

- Stephanie

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fran & aurelia

Fran likes knitting, cooking, reading design blogs, curating her home, and wearing chunky jewelry.

Aurelia likes baking, fashion, hosting lovely dinner parties, and laughing at clever and witty things.

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